Lapsed Donor Re-Engagement — Warm, Specific, No Guilt

About 45% of donors lapse after their first gift. The ones who come back are the ones you ask the right way. GiveTone drafts a letter that reopens the conversation without making them feel bad for leaving.

Live AI sample · Watershed Conservancy, a land-trust nonprofit in Bellingham, WA

A Lot Has Changed Since You Last Saw Us

Dear Janet, You supported the Watershed Conservancy in 2023 — a $100 gift in October, if our records are right. I'm writing because quite a bit has happened since then, and I wanted you to hear about it from us before you hear about it anywhere else.

In February we closed on the Sumas River easement. That's 840 acres of riparian habitat, permanently protected, that would otherwise have gone to a gravel operation. Your 2023 gift went into the pre-acquisition legal work that made that deal possible. This year we're working on something bigger. A 2,200-acre conservation purchase on the Nooksack that would link three existing protected parcels into a continuous salmon-bearing corridor. If we pull it off, it will be the largest private conservation transaction in the state this decade. We're not writing today to ask you to fund that purchase. We're writing to invite you back into the conversation — to get the monthly updates, come to the fall walk-out, and be the first to know when we launch the public phase of the campaign this winter.

Would you come back with a $25 gift to get this year's updates started?

With warmth, Renata Moss Stewardship Director, Watershed Conservancy
P.S. If now isn't the right moment, no hard feelings. Just reply to this note and I'll keep you on the update list regardless. We'd like you along either way.

Sample generated with GiveTone for a fictional organization. Your letters will use your brand, your voice, and your donor stories.

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