Capital Campaign Letter — With the Specificity It Deserves

Capital campaigns ask donors to fund a specific, irreversible thing — a building, a program launch, an endowment. The letter has to match. GiveTone drafts one that names the project, the price tag, and the naming opportunity with the precision a capital ask deserves.

Live AI sample · Cedar Hollow Community Health Center, a rural FQHC in Gallatin, TN

The New Clinic — And Your Place in It

Dear Dr. and Mrs. Whitfield, I'm writing to invite you to be part of Cedar Hollow's first capital campaign in thirty years. We're raising $8.4 million to build a new clinic on the Murfreesboro Road parcel — a 22,000-square-foot facility that will triple our exam-room capacity and let us add the behavioral-health wing this community has needed for a decade.

Where we are: $5.6M committed in the quiet phase, from 14 donors. We need to raise the remaining $2.8M before we can break ground this fall. What we're asking: your family's consideration of a $500,000 lead gift, which would name one of the two family-medicine suites in perpetuity. Naming opportunities are attached as a separate sheet — ranging from the $1.5M main lobby to $10,000 exam-room plaques. I'd like to walk you through the architectural renderings, the business case, and the naming options in person. Our board chair, Dr. Ellen Boggs, has offered to join us. Would the second or third week of May work? I'll hold three dates open for whatever's easiest.

May I hold three dates in mid-May for a conversation?

With gratitude and respect, Hannah Leland Executive Director, Cedar Hollow Community Health Center
P.S. Enclosed: a one-pager on the campaign, the naming-opportunity sheet, and a note from Dr. Lamar Ruffin, whose family gave the $1M lead gift that launched the quiet phase.

Sample generated with GiveTone for a fictional organization. Your letters will use your brand, your voice, and your donor stories.

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